Understanding how employers navigate the buyer’s cycle when researching the right job board to advertise on, and the decisions they make along the way, is crucial to driving conversions.

A customer journey map can help you:

• Deeply understand the employer experience
• Create more targeted marketing plans
• Uncover missed growth opportunities

Download this template to outline each stage of your customer’s journey and craft informed marketing plans that connect with them using the right messaging, at the right time.